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羅氏促進多元化、公平性和包容性，代表我們所服務(wù)的社區(qū)。在全球范圍內(nèi)處理醫(yī)療保健問題時，多元化是成功的關(guān)鍵因素。我們認(rèn)為，包容性是理解人們不同醫(yī)療保健需求的關(guān)鍵。我們共同擁抱個性，共同抱持對卓越護理的熱情。加入羅氏，每個聲音都會得到重視。
職位
Manages the Digital Marketing team for the assigned product(s). With team,
creates meaningful customer (healthcare professional [HCP], patient, payer,
etc.) interactions with Roche products and services using existing and emerging
relationship marketing and digital channels communications strategies and
technology.
With team, supports the assigned business or functional unit by leveraging and
orchestrating multichannel marketing expertise to deliver digital marketing
campaigns, strategies and other tactics to audiences that help meet or exceed
business strategies and objectives. Selects, develops, and evaluates employees
to ensure the efficient operation of the function.
Your Opportunity:
* Design holistic social health education strategy, framework, campaign plan
and tactics for Roche key brands
* Work tightly with marketing, medical and communication team to align and
co-execute social education campaigns
* Develop high-quality social content strategy for brand and corresponding
therapeutic areas
* Drive high-quality execution for social content creation and communication
initiatives
* Manage social agency performance and delivery quality
* Drive KPI achievement for social content creation, communication, KOL
satisfaction, audience satisfaction and brand awareness
Who you are
* 5 years working experiences in a well-known social knowledge platform
(WeChat, Red, Tiktok, Kuaishou, Bilibili, Zhihu, etc.) in consumer operation
roles. Health-related experience is not a must.
* ●Strong understanding of internet user mindset and behavior
* ●Strong social content planning and development capabilities
* ●Strong team collaboration spirit
我們是誰
在羅氏，來自100個國家的100，000名員工不斷推動著健康醫(yī)療行業(yè)的進步。我們一同工作，使羅氏成為了世界領(lǐng)先的以研發(fā)為基礎(chǔ)的健康醫(yī)療集團。我們的成功源于創(chuàng)新、求知和多元化，也源于我們把相互間的差異作為一種優(yōu)勢。為了革新醫(yī)療健康領(lǐng)域，羅氏設(shè)定了遠(yuǎn)大的計劃，堅持學(xué)習(xí)和發(fā)展，并不斷尋找與之志同道合的伙伴。
羅氏中國由制藥和診斷兩大業(yè)務(wù)領(lǐng)域組成，員工總數(shù)超過7000人。作為全球個體化醫(yī)療的領(lǐng)導(dǎo)者，羅氏制藥和羅氏診斷均在中國建成了完整的價值產(chǎn)業(yè)鏈，包括研究、開發(fā)、生產(chǎn)、營銷等環(huán)節(jié)。未來，上海將成為羅氏繼巴塞爾和舊金山之后的第三大全球戰(zhàn)略中心，而羅氏也將繼續(xù)踐行對中國的長期承諾，滿足中國患者的未盡之需。
羅氏提供平等的職業(yè)發(fā)展機會。